Rob Woodbridge
Founder. Operator. Writing a book about what founders actually lose.
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Fix your first impressions
Why customers decide to buy from your company is not a mystery anymore.
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Business actualization is bullshit
There is no "end", just a start and a whole lot of grey.
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The perilous plight of the fundraising CEO
There comes a point where the hunt for funding, the very air that startups need, will suffocate and stall the startup.
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Are you polishing a turd?
The ultimate test of a founder is to take the red pill.
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You are born with it
When I was 12 I was 5 years into magician lessons.
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Convenient for who?
If it's easy for you it will be hard for your customer.
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Don't aim. Execute
Zefram Cochrane is the first human to create a warp drive.
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The lens
I hadn't been to my optometrist since before the pandemic -- close to 5 years.
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Who you shouldn't hire first
As a founder of an early stage startup you just feel lucky when someone says they want to work with you on your idea.
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WHO are you building for?
How do you sell a house?